The customer is right: KFC is reviving its strangest product by popular demand

KFC has relaunched the Double Down, a calorie bomb that replaces buns with two fried chicken fillets topped with bacon, cheese and mayo. Yum Brands Inc.’s move. is betting to reverse slowing demand for its pizzas and fried chicken from low-income consumers. Double Down has been re-released in Egypt, Italy, United States, Germany, South Africa, United Kingdom, Malaysia, New Zealand, Philippines.

From: MUI KITCHEN editorial office

Fast food is successful because it is tasty, immediate and reasonably priced. KFC knows these principles well because it has been a leader in creating menus that drive its diners crazy, with delicious recipes that are marketed with original advertising campaigns to generate curiosity in even the safest healthy diets.

KFC Campaign | Photo courtesy of marketinginsidereview

One of his ideas for navigating the turbulent post-pandemic waters has been to listen to the clamor of his users and launch a popular “sandwich” that was introduced in 2010 and later pulled from the market.

KFC restaurants, owned by Yum Brands, are back to prepare the Double Downa calorie bomb that replaces bread with two fried chicken fillets, topped with bacon, cheese and mayo.

Yum Brands Inc said on August 3 that it would offer new items and promotional offers to restore a slowdown in low-income consumer demand for its pizzas and fried chicken.

Americans are increasingly tightening their belts as household savings fall and prices for gasoline and daily essentials rise, hurting corporate profits, Reuters said.

KFC food | Photo courtesy of Pexels

Double Down Madness

At first, the proposal seemed so far-fetched that many thought it was an April Fool’s joke. The surprise was big when KFC announced its launch on April 1, 2010.

The exaggerated fat content did not stop the Double Down from becoming a favorite among KFC regulars. The breadless sandwich went viral on social media, was talked about on TV shows and spread across five continents until one day it disappeared from menus without warning.

The original Double Down recipe contains 540 calories, 32 grams of fat (of which 10 grams are saturated fat), 150 milligrams of cholesterol and 1,380 milligrams of sodium, the Los Angeles Times reported at the time.

Critics did not demonize KFC for the nutritional content of its new product because it was not much worse than the competition. ‚ÄúThis isn’t the only fast food sandwich that can give you a heart attack after 20 steps. A Big Mac has 540 calories and 29 grams of fat, and a Burger King Tendercrisp chicken sandwich has 800 calories and 46 grams of fat.

The irony is that KFC was praised for launching healthy products, such as the grilled chicken line introduced in 2009. The arrival of the Double Down showed that health was not as high a priority as an effective sales strategy.

The site My fitness Pal assures that to burn those 540 calories you need to ride a bike for just over an hour, walk for 55 minutes or deep clean your house for about 3 hours.

But when it comes to taking care of our health, we shouldn’t just be conscious of calories. According to FiveThirtyeight, calorie counting is overrated because adults need to eat about 2,000 calories a day to stay healthy. It’s not the calories that matter, but what you do with them. We need to stop thinking about whether we choose too much fat, cholesterol and sodium among the foods we eat or prefer fiber and vitamins.

Double Down figures don’t pass the healthy eating test. By indulging in that chicken sandwich, you’re getting a quarter of your daily calories in a single serving and half of the US recommended daily cholesterol.

Limited offer

KFC has had a decade to analyze the Double Down’s calorie situation. But with the recent decline in sales, he decided to listen to the pleas of his public and relaunch the product with limited campaigns in different countries.

One of the first markets to taste it was Canada, with diners flocking to stores to take advantage of the offer in the last quarter of 2021. Since then, Double Down has returned to Egypt, Italy, the US, Germany, South Africa, the UK, Malaysia, New Zealand, Philippines.

In 2014, KFC had already used the “Double Down” character to connect internet users with #DOUBLEDOWNDARE.

The campaign invited Double Down fans to “compete in a series of four challenges to prove you’re a Double Down super fan.” There were 4 challenges in total and 3 winners were chosen from each challenge. Winners received a cash prize of $100.

The challenges were created to maximize the use of social networks. The first challenge, for example, asked participants to take the most creative Double Down selfie, using the hashtag #SELFIEDARE. The second challenge was to create a Double Down dance choreography, with the hashtag #DANCEDARE. The third challenge was a little more personal. Couples were asked to wear a Double Down on a date and share a photo via social media with the hashtag #DATEDARE. The fourth challenge, which was awarded ‘Double Down Super Fan’, asked people to share their best Double Down homage, using the hashtag #TRIBUTEDARE. The winner received $500 and a party at their local KFC, along with 50 close friends and family.

Perhaps the biggest challenge for all participants was keeping cholesterol levels at reasonable levels.

With information from Finance.Yahoo

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